Tag Archives: id & t

On Saturday, Smirnoff’s hotly anticipated Sensation event rolled into London for an unparalleled night of mischief in white. The setup – which drew together 22 fountains, 13 laser systems, 100 different pyrotechnic effects and 16 6-meter wide jellyfish – was like nothing we’ve ever seen. Following on from last week’s chat with the man behind it all, creative director Duncan Stutterheim, one thing he said resonated with me: “the show is close to perfection”. I’ll be the first to admit that the statement sounded a little arrogant initially, but after experiencing Saturday, I find myself in agreement.

The show was beautifully executed, and no expense was spared as the London crowd piled into the O2 Arena to be treated to a spectacle that incorporated performance art, installations, new technologies, and music from some of the world’s finest DJs. The DJs performed from a rotating booth in the centre of the dance floor, while legions of clubbers hailed them like gods dressed head to toe in white. This was a clubbing experience like no other.

The most enjoyable set on the night came from Joris Voorn and Nic Fanciulli, who really set the standard with some awesome techno and house, before Fedde Le Grand and Martin Solveig took the party to the next level with some huge big-room anthems. All DJs were really well received, but the night was less about the music than it was about the experience and overall staging of the event which was a total sensory overload. We had a great time, and would like to thank the Smirnoff team for their awesome hospitality.

On a night out, it’s always nice to hear praise for the work we do here at Gotta Dance Dirty, and when that praise comes from a world renowned DJ it’s even more flattering and lets us know that we must be doing something right. Getting kudos for our blog from Martin Solveig was a surreal highlight on Saturday night when we caught up with him before his headline set. You can read our exclusive interview with him after the jump… Continue Reading