• Daft Punk: Get Lucky feat Pharrell Williams
• VICE launches electronic dance music & culture channel Thump
• Koreless readies Yugen EP for Young Turks; stream the gorgeous ‘Sun’ now
• Twitter launches Twitter #Music, its much-talked about “music discovery” platform
Daft Punk: Get Lucky feat Pharrell Williams
The campaign for Daft Punk’s forthcoming album Random Access Memories has been a masterclass in teasing. Unfolding like the various levels of a promotional campaign for a blockbuster film – including gigantic billboard posters, TV trailers and behind-the-scenes featurettes – it has repositioned the duo as an event band following 2005’s disappointing (and low-selling) Human After All and 2010’s underwhelming Tron soundtrack.
Mind you, all this teasing has also lead to a certain amount of frustration, with the various snippets of the album’s first single Get Lucky eventually being stitched together to create a fake version of the song that fooled some radio stations into playing it. Or maybe they weren’t fooled at all – maybe they knew it would force the duo into releasing the actual song quicker, which they did last night on iTunes. Featuring an unmistakable guitar riff from Nile Rodgers and the equally recognisable falsetto of Pharrell Williams (this is the best thing he’s been involved with for a long time, by the way), Get Lucky eschews the crunching electronics of their last album and the vocoder-lead future-disco of Discovery in favour of lithe “funk grooves” (apologies) that seem to have been transported directly from an underlit 70s dancefloor.
In fact, the song has a sort of all-encompassing timelessness to it – the sort of song that could work in a club and at a wedding reception (seriously, imagine uncle Dave getting down to this). All together now: “we’re up all night to get lucky”.
Get Lucky is out now. Random Access Memories is released on 20 May.
(via The Guardian)
VICE launches electronic dance music & culture channel Thump
VICE, the global youth media company, cements its status as the world’s premier producer of supreme online video content, diving into the world of electronic dance and culture to launch THUMP, a new platform and YouTube channel, in partnership with Recreation Worldwide.
The channel brings together leading global youth brand VICE with one of the most prominent forces in electronic dance music, Recreation Worldwide, a creative agency founded by top industry veterans from AM Only and Complete Control Management. THUMP boasts exclusive access to the most important artists and trends at the forefront of electronic dance music, and leverages VICE’s established global audience, expertise in online video, and family of top-ranking YouTube channels.
With a focus on the full range of electronic music and culture, from massive festival stages to renegade warehouse parties, THUMP will chronicle every aspect of the global dance music movement: the music, the artists, the fans, the experience. Through original videos from the most electrifying events around the globe, to weekly music video premieres, mixes from the most forward-thinking DJs, and an engaging slate of editorial features, THUMP offers a unique portal into the culture of electronic music.
“VICE is known for telling stories that matter to young people,” said Andrew Creighton, President, VICE. “Now, with our friends at Recreation Worldwide, we’ve created THUMP to tell stories that matter for fans of electronic music, through the best video content on the scene. So just stay awake – STAY AWAKE! – and enjoy.”
THUMP is a strategically designed premier platform for a wide array of partnership opportunities, artists and brands to reach audiences in new and compelling ways. The channel debuts with The Arrival, a new series celebrating the journeys of some of THUMP’s favorite DJs and producers, from their first connection with electronic music to arriving to perform on the world’s biggest stages. Produced with assistance from THUMP launch partner Heineken and the new Star Bottle, The Arrival features names from across the electronic music sphere, from Claude VonStroke to Just Blaze, 12th Planet, and DJ Craze.
THUMP will debut high-quality franchises, original documentaries, new music videos, and exclusive insights from a broad spectrum of electronic dance music artists including Dada Life, Richie Hawtin, Baauer, Bingo Players, Above and Beyond, Pretty Lights, Ali Love, Tiga, Kevin Saunderson, Tommy Trash, Clockwork, 2 Bears, DJ Shadow, Araabmuzik, Claude VonStroke, Kill The Noise and more, while empowering artists to create and develop new projects for a rapidly growing audience.
“We are thrilled to partner with VICE to launch a creative and collaborative platform with massive reach for artists across the board within the electronic music community,” said Josh Neuman, co-CEO of Recreation Worldwide.
THUMP launches with a dedicated website, THU.MP, and official YouTube channel, YouTube.com/thump, joining VICE Media’s growing slate of official YouTube channels. VICE Media’s YouTube channels include the VICE channel which, in one year, has accumulated over 325 million video views and over 1.7 million subscribers; Noisey, VICE’s music channel; The Creators Project, a global initiative from VICE and Intel at the forefront of arts and technology; Motherboard, VICE’s technology channel; and VICE Japan.
THUMP programming and series will include:
THUMP will be the home to the music video premiers from the biggest stars to emerging artist across the broad spectrum of dance music. Launch videos will include Tommy Trash, Pretty Lights, Clockwork, Ali Love, with many more to come, from both the biggest names and exciting up-and-comers alike.
EXCLUSIVE ARTIST CONTENT
THUMP is home to the best and most exclusive artist content, including taking fans on tour with their favorite artists, behind the scenes looks at the creative process, and the creation of cutting edge live production. Kicking off with the full length documentary ‘Seven Days in Dada Land’, in which Dada Life take a fan on the road for one week of the Dada Land Tour, filming everything that transpired on and off-stage and telling the bizarre story of what happened.
DANCES AND DON’TS
You either have it or you don’t. Through THUMP’s lens, we capture the stars and the rhythmically challenged alike standing out in dance culture worldwide.
Each week, THUMP explores the warehouses, lofts, and DIY underground scenes, beginning with a four-part look into Brooklyn’s thriving underground.
WHAT IS ______ ANYWAY?
Each week our host loiters outside different nightclubs, underground parties, and music festivals, asking club-goers to describe what they just heard. THUMP deconstructs everything from genres like house, techno, and trap, to the more obscure witch house.
Partying out of bounds, THUMP takes viewers on an immersive experience throughfar flung locations pushing the boundaries of the live event experience. Otherworld’s first episode, The Apocalypse, brings us to Playa Del Carmen for the Day Zero, celebrating the prophesied Mayan end of days.
THUMP pairs never before heard tracks with beautiful men and women doing weird activities in weird settings.
Koreless readies Yugen EP for Young Turks; stream the gorgeous ‘Sun’ now
The Glaswegian producer previews his first proper release since last year’s ‘Lost In Tokyo’.
On May 20, he will release the Yugen EP via Young Turks, marking his first official release since last year’s single on Jacques Greene’s Vase imprint. Like ‘Lost in Tokyo’, lead cut ‘Sun’ is much more concerned with sweeping melodies and enveloping atmospherics than the beat (although the latter is not entirely absent).
Stream ‘Sun’ below; Yugen is available to pre-order via his website. Koreless has kept himself busy recently, both as a part of dance romantics Short Stories and a remixer of How To Dress Well andFoals; his upcoming tour and festival dates follow.
Twitter launches Twitter #Music, its much-talked about “music discovery” platform
Twitter’s much-talked about new music platform, Twitter #Music, has been unveiled today.
Described as “a fresh approach to finding new music by using Tweets and follows to power discovery”, the loose premise is that Twitter #Music will help you discover new artists from the comfort of your iPhone / iPad via the artists that you already follow, as well as through Twitter charts. It’s already integrated with Spotify and Rdio, and subscribers to those services can log-in with their accounts to hear full tracks (whereas iTunes, as you’d expect, only provides a preview). Access for Android users is promised in time.
Twitter #Music uses a grid system that works on the basis of four tabs: ‘Popular’ shows music that’s trending on Twitter at the time, ‘Emerging’ shows “hidden talent found in tweets”, while ‘Suggested’ recommends acts based on who you follow. ‘#NowPlaying’, meanwhile, shows what songs your friends are currently listening to. Twitter recently acquired a start-up called We Are Hunted, which tracks popular songs across social networks general, and now powers this app.
The app has been in the works for some time, but was finally unveiled this morning on Good Morning America; you can read more of Twitter’s words about the service here. Downloaded Twitter #Music? Tell us what you think in the comments below.
(via FACT Mag)