GDD™ Morning Update: Deadmau5, Diplo, Sonar 2013, Nosaj Thing

Deadmau5: EDM Has Gone the Way of Disco
• Diplo launches new Major Lazer Presents… Mixtape series
Sonar announces details for its 2013 edition
• Video: Nosaj Thing “Eclipse/Blue”

Deadmau5: EDM Has Gone the Way of Disco

The loudest voice in the room isn’t always the truest, but for all of his bluster, EDM godhead Deadmau5 often proves pretty astute in his public indictments of all things related to electronic dance music. In his October interview with SPIN, an unmasked Joel Zimmerman aptly explained the music industry’s obsession with the type of music that he makes, and in a new on-camera chat with Billboard, he expounds further on the business of beats.
“The way I see EDM right now, it’s a healthy industry for sure — minimal work for maximum profit,” said Zimmerman at the publication’s recent FutureSound Conference. “EDM is, like … Event-Driven Marketing, I think, is the acronym there. It reminds me a lot of disco. That had some hang-time, like 10, 15, 17 years tops … Not too many people are forward thinking about electronic music, they’re just kinda like, ‘now now now do it do it.'”

While he said he wasn’t there “to slag anyone … today,” he expressed concern that EDM music had plateaued creatively and that “everyone’s kind of doing the same thing.” He did, however, pardon artists, like “the Beetroots or the SBTRKT,” who’ve also incorporated masks into their stage show: “I can’t have any hatred for anyone doing that, but I can understand how hard it must be to have a unifying brand identity with your art.”

Deadmau5 also returned to the topic of Forbes’ “The World’s Highest Paid DJs” list, which outed him as pulling down $11.5 million annually. In our interview, he explained “that’s gone back into the studio, into tours — they cost up to $10 million alone. It’s money in, money out.” In speaking to Billboard, he adds, “If I got gross we’d all own countries … If we go through the figures, nobody is making that kind of money.”

(via SPIN)


Diplo launches new Major Lazer Presents… Mixtape series

His Jeffree’s sub-label has been churning out free releases by rising artists Baauer and Flosstradamus at a furious lick, and hisnew Blow Your Head zine is designed to draw attention to esoteric music scenes across the globe. His endeavours are now set to continue with a new mixtape project, the Major Lazer Presents… series.

As Mixmag report, ‘Major Lazer Presents: Chronixx & Walshy Fire – Start a Fyah Mixtape’ will be the first in a succession of artist-focused mixtapes. The tape drags two lesser-known musicians into the limelight, Jamaican vocalist Chronixx  and producer Walshy Fire. The former is the son of vintage dancehall singer Chronicle, and specialises in sweet lightweight dancehall; the latter is based out of Florida, and will take a curatorial role over the course of the Major Lazer Presents’ series.

The hour-long mix is available to peep below, and offers a dreamy collection of contemporary Jamaican pop. Major Lazer recently appeared at the mammoth Red Bull Culture Clash, where they showed an alarmingly flexible attitude to the rules. The next Major Lazer LP, Free The Universe, is due next year, and will feature guest spots from Dirty Projectors’ Amber Coffman, Vampire Weekend’s Ezra Koenig and Shaggy.

(via FACT Mag)


Sonar announces details for its 2013 edition

Sonar have announced details for the 2013 edition of their festival in Barcelona.

The three-day event in June will be the 20th anniversary of Sonar’s core event in Spain. To mark the occasion, they’ve tapped some of electronic music’s most important innovators: Kraftwerk, who will deliver a 3-D concert. Synth pop outfit Pet Shop Boys are confirmed as well. Also included in the initial announcement are Hot NaturedVatican Shadow and Fantastic Mr Fox. Norwegian disco artists Lindstromand Todd Terje will perform together, while Spanish artists Bradien and Eduard Escoffet round out the initial lineup. Expect dozens of additional acts to be confirmed in the months ahead.


Video: Nosaj Thing “Eclipse/Blue”

Combining modern dance and calculated light technology, Nosaj Thing‘s music video for the first single from his forthcoming Home LP, “Eclipse/Blue”, is somewhat of an emotive spectacle. Directed by artist Daito Manabe, the piece features two dancers surrounded by lights that react to their movements. The visual side of “Eclipse/Blue” is powerfully dark, though it matches the feather-light vocals of Blonde Redhead’s Kazu Makino as the dancers’ movements are highlighted only by Manabe’s brilliantly colorful light projections. In an interview with The Creators Project, Manaba says he was inspired by the song’s title and the concept of a solar eclipse, so the dancers in the video are positioned in the same fashion as an eclipse (“projector—dancer—screen”). The “Eclipse/Blue” single is out now via Innovative Leisure, and will also be released as part of Home on January 22.

(via XLR8R)