By concealing their identities (limiting bio info on band pages, not appearing in videos and conducting interviews as neon outlines via laptop), Monarchy have built a buzz for themselves in 2010 by allowing listeners to focus on their music and not the personality of the band. Some might say that this mysteriousness has become a large part of why there actually is so much buzz surrounding them. But beyond the gimmick (whether intentional or not), when all is said and done, the music still has to be good in order to live up to all the hoopla. And over the course of the last ten months, Monarchy has out-hoopla’d the hoopla by producing some monster jams.
Monarchy have released three stellar tracks since October 2009 (Gold in the Fire, The Phoenix Alive and most recently Love Get Out of My Way) and their highly anticipated self titled album is set for release on August 9th.