The Hype Machine reveals (not so) groundbreaking ad campaign.

As you may have noticed, our best friends The Hype Machine have switched up their advertisements a bit by going with the “site takeover” strategy and selling just about all of their ad space to single buyers. We saw Kid Cudi and his new album a few days ago and now Coca Cola’s imagery commands the music blog aggregator giant’s available spots.

What do you think of this strategy? They’ve got to be bringing in a pretty healthy amount of revenue from the campaign, any wagers as to how much that might be? Personally, I think it’s not a bad idea, they might as well monetize while they’re on top.

Could this, coupled with their first free song download offer of “Metric – Sick Muse (Adam Freeland Remix),” indicate an attempt to break out of the underground and commercialize? Could the game be changing? Let us know what you think.

Hype’s explanation and discussion here
(check the image they posted too, could that be Troy’s Caspa post peeking out at the bottom?)



6 Responses to The Hype Machine reveals (not so) groundbreaking ad campaign.

  1. Wolf and Bird says:

    if they think there still the "underground music world" there terribly wrong. they are now the myspace of blogs. seriously

  2. Anonymous says:

    The fact that they made a major advertising deal with LiveNation shows how badly they've sold out. LiveNation is the devil

  3. stevie.e says:

    well the sell-out argument aside, more importantly what do you think this trend could do to music blogs and the way they work with hype?

  4. Anonymous says:

    This move for Hype to sales integration could have been done without making them look like a fucking nascar. It taking away from the tradition that keeps its viewers comfortable with the classic green :)

    The first time I saw it was when they ran a P. Diddy CIROC Vodka Ad Campaign (yuk)

  5. troy! says:

    ha that is my post. im famous yall.

  6. stevie.e says:

    "Hi mom."
    -TK himself

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