As you may have noticed, our best friends The Hype Machine have switched up their advertisements a bit by going with the “site takeover” strategy and selling just about all of their ad space to single buyers. We saw Kid Cudi and his new album a few days ago and now Coca Cola’s imagery commands the music blog aggregator giant’s available spots.
What do you think of this strategy? They’ve got to be bringing in a pretty healthy amount of revenue from the campaign, any wagers as to how much that might be? Personally, I think it’s not a bad idea, they might as well monetize while they’re on top.
Could this, coupled with their first free song download offer of “Metric – Sick Muse (Adam Freeland Remix),” indicate an attempt to break out of the underground and commercialize? Could the game be changing? Let us know what you think.
Hype’s explanation and discussion here
(check the image they posted too, could that be Troy’s Caspa post peeking out at the bottom?)